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103 Questions
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This 15,000-word document includes 103 relative church communication questions and answers. Questions cover a wide range of topics and have application for every church in every community.
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2009 Communication Survey Results
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This 14-page document contains results of Scott Vaughan Communications' annual Church Communication Survey.
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Advertising
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This 2,500 word essay examines effective church advertising. Included, you will find the pros and cons of many advertising methods, including newspapers, direct mail and radio.
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Automated Messaging
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Most churches focus on communication through print or through the web, including e-mail. What about the telephone? What's the story on those automated messaging systems that call member homes and leave a short message?
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Branding
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Branding is so much more than having a church logo. Branding is the glue that holds the church communication mix together. This 3,000 word essay examines branding history, the application to church, and guidelines for church leaders.
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Budget Giving
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Is there something lost in your message about financial giving? This essay include practical advice for communicating budget needs toward improved attitudes about giving.
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Church Communication Starter
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GREAT DEAL!! Choose any 10 of Scott Vaughan's monthly Quick Bites' essays *plus* you will receive a one-year subscription to future Quick Bites' essays.
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Communication priorities
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This essay helps a church prioritize its communication ministry, and examine a very generalized budget for a community ministry.
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Communication Teams
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Church Communication Ministry is best supported by a team of volunteers, supporting staff. This is a good resource for team members and leaders considering communication ministry.
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Creating buzz
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Why does 'word of mouth' or buzz seem so difficult to generate? This essay examines a way to stimulate buzz about your church, and then offers a Case Study that can be used for event promotion on a budget.
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Deadlines
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This 3,000-word essay examines the origin of deadlines, the importance of deadlines in functional communication systems, and ideas for establishing and enforcing deadlines.
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Direct Mail
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This 3,000 word essay focuses on the wise use of Direct Mail, and how it remains relevant to overall church communication.
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Future Church
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This essay examines the impact on church communication as seen through the filter of the global recession. It includes five non-compromising, but cost-saving suggestions for church communication.
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Greeters & Ushers
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Greeters can make or break your Sunday connection with guests. Learn about this vital ministry and how it differs from usher ministry. This can be used as a guide for first-time greeters.
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Guest Stickiness
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Are your guests becoming regular attendees or members? What can you do to improve the stickiness of your guests? What your Sunday morning experience communicate to those visiting your church?
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Improving Attendance
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Most event planners are interested in drawing a crowd. What factors affect attendance? Is it wise to measure success by attendance? This essay is vital for all ministry event planners.
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Inside Out Communication
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Churches must be prepared on the inside before communicating with prospective audiences in the community. This essay is about preparedness toward a goal of effective communication.
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Media Relations
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Your church wants to impact its community? Visit your local media leaders and get them on board with your vision and plans. You'll find good media relations helps with publicity and advertising.
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Men, Women & Children
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This essay focuses on reaching families through understanding the people in them. It's far easier to connect with today's family through its parts than through the whole.
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Newsletters
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Is the tired-and-true newsletter still relevant? You bet it is. This essay looks at the church newsletter, how to keep it effective, and how to improve readership.
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Pastors and Communication
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This is an essay written for pastors about pastoral approach to communication ministry. It explains communication ministry, deadlines, personal website visibility, staying connected to new communication methodology, and resume writing.
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Planning & Promotion
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This 2,000 word essay examines the all-too-often poor marriage between ministry event planning and ministry event promotion. A recipe for a successful union is offered.
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Research - Enabling your ministry
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Against the backdrop of a fall festival, this 2,500-word essay focuses on four ideas for easy church research, and how research enables effective planning and promotion with the best stewardship of time and finances.
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Shot in the foot
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This essay examines eight ways that churches may unwittingly and negatively affect outreach and communication efforts.
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Sign, Sign, Everywhere A Sign
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This 3,000 word essay focuses on church signs, and includes an interview with representatives from a leading church sign manufacturer. Also, the essay focuses on the external and internal navigation system that improves the comfort level of guests.
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Social Networking
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This 3,000 word essay includes an explanation of social networking and its use by churches, and an overview of services like Facebook and Twitter. Text-messaging, as it relates to social networking, is also explained.
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Summer preparation for autumn promotion
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This 16-page Special Issue of the Quick Bites' essay series suggests several summer projects to improve the church's professionalism as it approaches the important autumn season, including Fall Festivals, Thanksgiving and Christmas.
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The Fringe
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This 2,000 word essay examines three population groups within the church: The Core, The Platform and The Fringe. How do we better understand these groups, and keep people off The Fringe of church involvement?
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The New Paradigm
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How organizations communicate changed significantly in 2009, affecting how churches will approach websites, print, greeter minister, e-mail, social media and the system that manages it. This essay explores what has arrived and how it will unfold.
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Waves of Opportunity
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Building projects, new staff, new options and new ministries - all create waves of opportunity for your church to connect with others. This essay offers suggestions for communicating your wave of opportunity.
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Websites
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This essay is an interview with an independent custom web designer, who has encouragement and advice for churches Doug Adam of Indesign specializes in church, non-profit and small business sites.
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Websites II
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This essay includes an interview with Jim Elliston of Clover. Clover, located in southern California, designs websites for churches and ministries.
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Welcome Centers
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This 2,000 word essay examines the need for a Welcome Center, especially on Sunday mornings. Integration with Greeter / Usher ministry, location, design and staffing issues are also examined.
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Worship Announcements
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Worship announcements. Effective promotion? Effective community-building? Both? Neither? This 2,000 word essay dissects this easy, but misunderstood form of promotion. Further, is it a red flag when worship announcements are at the forefront of communication discussions?
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Worship Bulletins
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What's the purpose of the worship bulletin? How does it fit into the overall communication mix? How do you know when there's too much pressure on this product to keep people connected?
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Your Church Image
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Everyone who comes in contact with your church, member or not - Christian or not, has an image of your church: Good, bad or ugly. You can control your image and this essay helps you understand how.
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Quick Bites - 12 month subscription
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Want to receive every issue of Quick Bites without needing to pay for and download each separate issue? This subscription option allows for one discounted payment for 12 months of Quick Bites papers.
